Nike The World s Largest Athletic Footwear - 1067 Words

NIKE is the world’s largest athletic footwear and apparel that ranks in the top 20 of the World’s Most Valuable Brands 2015. It designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories. The company was founded in 1964 and has its headquarter in Beaverton, Oregon. Apart from Nike brand, the company also entirely owned subsidiaries, which are Converse and Hurley International brand. In FY2015 (for the period ended 31 May 2015), Nike, Inc. recorded revenues of $30,601 million ($28,701 million solely from Nike brand), a growth of 10% over FY2014. Moreover, a break-down of revenues (only Nike brand) by geography illustrates that 47.9% of the total revenues were accounted by North America, 19.9% by Western Europe, 13.6% by Emerging Country, 10.7% by Greater China (an increase of 18% over FY2014), and the rest by Central and Eastern Europe and Japan. In addition, in term of revenues by product category, Nike generates revenues mainly from Fo otwear products with 63.8%, following by apparel 30.1%, and the remaining is equipment and other. Industry Overview In 2014, the global footwear market had total revenues of $289,725.8 million, representing a compound annual growth rate (CAGR) of 4.8% between 2010 and 2014. The CAGRs of Asia-Pacific markets is 7.9%, compare to those of US markets that is simply 3.1%. Nike is one of the large companies that share this market with the revenue in footwear of $18,318 million. The major competitors of Nike areShow MoreRelatedAnalysis of Nike by Porter Five Forces Model1430 Words   |  6 PagesCheng ( Steven ) Title: The analysis of Nike in athletic footwear market based on porter’s Five forces model 1. Introduction One and a half months ago, the biggest athletic event in the world  ultimately drew its curtains after a pitched one-month-long battle, which saw thirty-two teams vying for the roll of honor of being crowned the final kings of football – the World Champions – and earn bragging rights for four years at least. It was not only a world war among 32 national teams, but alsoRead MoreNike s Code Of Conduct959 Words   |  4 PagesEvery year, about 900 million pieces of Nike footwear, apparel and equipment arrive at the right destination on time. The complex process involves more than 50 distribution centers, a network of thousands of accounts, and more than 100,000 retail stores around the world. As a leading company in footwear industry, Nike believes they have the responsibility to conduct their business in an ethical way and also expects the same of its business partners. 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The increase in gym memberships and the amount of people working out leads to the increase in athletic attire. For this exact reason athleisure wear was born, it is the newest fashion trends were people wear athletic clothing regardless if they intend not to go to the gym that day. People are wearing it to the office, shopping, to run errands and other social events. Athleisure wear consist of articlesRead MoreNike Inc.: Study of Value Chain Functions and How They Contribute to the Success of Nike.2448 Words   |  10 PagesNike Inc.: Study of value chain functions and how they contribute to the success of Nike. Prepared by Helgi Frimannsson MBA 640A Dr. Norcio 2/19/2007 When Bill Bowerman, a former track-and-field coach at University of Oregon and co-founder of Nike Inc, once said if you have a body, you are an athlete, his words marked the foundation for a future business venture. Built on this quote is Nike ´s mission statement that states: bring inspiration and innovation to every athlete in the